Challenge:

The study abroad consultancy had built its business primarily through referrals, which made lead generation inconsistent and difficult to scale. Although they had previously experimented with paid ads, most of the enquiries were low-quality, irrelevant, or not genuinely interested in studying abroad. They needed a predictable system to generate qualified student leads and reduce their dependence on referrals.

Solution:

We partnered with the consultancy to build a structured student acquisition system using Meta ads. We conducted detailed market research to understand their ideal student profile, preferred study destinations, course interests, eligibility criteria, and key decision-making factors.

Based on these insights, we developed targeted campaigns, compelling ad creatives, and destination-specific messaging designed to attract serious study abroad aspirants. We also improved the lead qualification process to reduce junk enquiries and help the counselling team focus on students with genuine intent.

Results:

The campaigns generated more than 1,200 student leads, giving the consultancy a consistent and scalable pipeline of prospective applicants.

Instead of relying primarily on referrals or dealing with unqualified enquiries from generic campaigns, the organisation was able to reach relevant students actively exploring international education opportunities and build a more predictable student acquisition system.